“The Next Generation,” this and that, over-saturated use in marketing has officially resonated with me as a question.
As of this morning (wherein if someone else used it to not explain one thing about their product) the phrase will henceforth determine that not one of what comes next will be at all unique.
Meanwhile, all Apple has to do is come out with the next iPhone while everyone else is making promises.
To torque a quote from the movie, “Airplane:” iPhone’s getting richer, and landfills are getting larrrrrgeeerrrrr. Disruption is not destruction. It’s supposed to make things better. By things, I mean, all points of contact.
How about: “Repurposing your future with better. Original takes no hostages, destroys nothing, protects you.”
Trying not to mutter, “idiots” under my breath. The free-standing punching bag is still in my Amazon cart though for moments like these, but just as my judgey chatter-brain mutters that, I realize I’d be better off consulting a second-hand sporting goods store or just going to a class…
Then I realize I’ll be better just to sit here and write: for every kickboxing class that involves impact, there exists days upon days of sciatic and shoulder pain and eating of undigestible words.
Original Takes a Long Time.